Newsletter Submissions
Newsletter Submissions & Sponsorships
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Sponsorship | What We Publish | Timelines | Format & Graphics | B'Nei Mitzvah
THANK YOU FOR READING THIS PAGE BEFORE SENDING NEWSLETTER SUBMISSIONS.
The Temple Emanu-El Newsletter is sent twice per week to all of our members plus a few hundred additional families who have requested to receive it. Our readership percentages are among the highest out there (for synagogues, etc.) because we take great care in presenting a readable, accessible newsletter that has good information and is not overly repetitive.
In keeping with this mission, we have some constraints on what we can publish and what format it can take. This page is designed to set you up for success if you would like to contribute to our newsletter.
Newsletter Sponsorship
Honour a loved one, mark an occasion, give thanks, and support your synagogue! Find out more HERE.
What Gets Published?
People don't read newsletters that are too long or too repetitive. Therefore, we have to be careful about what we publish, how often we include it, and how relevant it is to our synagogue. Generally, we include information about our own programs and a very limited number of other programs in the community that we would like to support - and that we have the space to include. Unfortunately, we cannot publish information about every outside program that is submitted to us.
Publication Timelines
Please check back as these timelines periodically change.
With very few exceptions, we send two newsletters per week:
Shabbat Newsletter
Usually sent at approximately 8:15 am on Fridays
This is a short format newsletter, exclusively for programs and services happening from Friday afternoon through Saturday night. It includes a short description of the parasha, etc. It doesn't include general news, fundraising appeals, etc.
Approved* submissions, announcements, schedule changes, etc. must be received by Monday at noon (ie for the coming Shabbat newsletter).
Usually created on Monday afternoon or Tuesday morning and circulated for feedback Tuesday and Wednesday.
Sent to our mailing list on Friday
Sunday Newsletter
Usually sent at approximately 8:15 am on Sundays.
This is our main newsletter which includes short descriptions of programs and activities for the coming week. Additional room is given for long-term planning, etc.
Approved* submissions, announcements, schedule changes, etc. must be received by Tuesday at noon (ie for the coming Sunday newsletter).
Usually created on Tuesday and Wednesday and circulated for feedback Thursday and Friday.
Sent to our mailing list Sunday morning (or the next day if Sunday is Yom Tov)
*What do we mean by 'approved submissions'? Temple Emanu-El programs and activities can be submitted for inclusion up until the deadline. But if you are submitting an outside program, activity, fundraiser, etc, it generally needs to be approved by our program staff, administration, or clergy before it is considered for publication in our newsletter. The more lead time you can give us, the better. Generally, at least one full week is needed PRIOR to the newsletter submission deadline. Staff contact emails and info are HERE.
Graphics and Submission Formats
Information / Articles
Our newsletters are intended to be an accessible 'jump-off point' to find out more about programming, services and important information. The newsletter is not intended to be a newspaper with long articles, full-page ads, etc. While we do sometimes include slightly longer feature articles at the top of the newsletter, these are generally about high-priority internal Temple Emanu-El communications priorities.
Graphics
To maintain a consistent "look," our in-house communications will create most of the graphics for any Temple Emanu-El event. We will sometimes draw from outside graphics, especially for events that are hosted outside of the synagogue. Here are the main graphic formats that we use. Please note that if you are submitting graphics, there is no guarantee that we will be able to use them and we will usually need to edit them to fit our formats.
Our Main Formats:
Featured Highlight Graphics / Main Event Graphic
These graphics are typically 800x550 pixels and serve as header images for event pages and newsletters, specifically highlighting our top-priority items. In keeping with best practices, they feature minimal text. There is no need to include the date, time, or location, as this information will always appear directly below the graphic in the main text. The primary purpose of these visuals is to capture attention, evoke an emotional response, and encourage the viewer to explore further or click for additional details.
Event Thumbnail Graphics
These graphics are always 200x200 pixels for our purposes. These images appear in our daily listings in our newsletters, in our "Additional Highlights" section, and also on the front page of our website. Like the Featured Graphics, these images should have very little or even no text. No text is fine! Every image is accompanied by a text headline so there is no need to have the same headline in the image if you don't want it. Some examples:
Social Media Graphics
For the selected programs that we choose to feature on social media, we generally use images that are 1080 x 1080 pixels. These graphics can have more text, including title, date, time, applicable logos, and a simplified link and/or QR code for more info. We do this because we have less control over where it ends up (ie if people share it) and we want to make sure the key info travels with the graphic.
Flyers, Large Ads, Large PDFs
Sorry, our format does not include flyers, large ads, large pdfs, etc. If you submit a larger format image or flyer with lots of information on it, we will do our best to create a small 200x200 pixel image for inclusion in our newsletter. If we can, we will place your flyer on our website and link to the flyer from our newsletter.
Embedded Links
The embedded link in your pdf will not work in our newsletter. Every pdf we receive must be converted to an image file that does not have embedded links. That said, we can make your entire graphic, itself, a link and/or include a link in the text that accompanies it.
Text
With very few exceptions, the text that accompanies an entry in our newsletter is no longer than about 50 words. All text is subject to our editing and longer submissions will be shortened. If your submission is of particular importance or significance to our Temple Emanu-El community and it needs us to communicate a substantial amount of information, that will more likely be done on a page of our website, with a link provided from our newsletter.
B'Nei Mitzvah Blurbs
In the Shabbat newsletter immediately preceding a member's bar / bat / b'nei mitzvah, we like to include a short blurb, introducing them to the congregation. These should be submitted approximately two weeks in advance to our CJLL Director and our Communications Director by clicking HERE. Submissions should include at least one, but preferably 2-3 photographs that we can choose from. Don't worry about cropping or sizing the photo – we'll take care of that! Generally, the larger format you send us, the better. The blurb should be approximately 60-80 words and may be edited by our team.
Here are some examples as they appeared in our newsletters:
Annie Grunwald will be called to Torah as a Bat Mitzvah and will chant Shirat HaYam, the Song of the Sea. The daughter of Alice Malach and Alex Grunwald and big sister to Jackie, Annie attends Claude Watson School for the Arts. She keeps herself very happy and busy with ballet dancing, swimming, piano studies and musical theatre. Annie is excited to be joining the cast of A Little Night Music this spring at Koerner Hall. Mazal tov!
Casy Miller, son of Jaci Richman and Stu Miller and brother of Quincy and Dusty, will be called to the Torah as a Bar Mitzvah. Casy is in grade seven at Bayview Glen Independent school. He loves playing soccer, watching hockey and hanging out with his friends, family and his dogs Indigo and Poppy. Thank you to Jaci and Stu for sponsoring our kiddush lunch and a hearty mazal tov to Casy and his whole family!
If you have more questions or an approved submission, please email communications @templeemanuel.ca
To contact our staff about an outside submission, please see this page.
Wed, February 12 2025
14 Sh'vat 5785
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120 Old Colony Road, North York, ON M2L 2K2
416.449.3880
info@templeemanuel.ca
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